Why exactly does this help the Amazon rainforest and its forest communities?
It’s all about incentives. If the farmer receives more money for timber, cattle or agriculture, they’re more likely to chop down the trees and convert the land to a farm or sell timber. If the farmer receives more money for açaí, they’re more likely to leave the trees standing, keep them healthy and harvest the açaí fruits once a year.
What does ‘wild harvest’ mean?
It means the fruits are sustainably harvested by rural forest communities from trees that are growing in the native forest, rather than plantations, with no fertilizers or herbicides used.
Why are you using plastic?
We have been using glass, but in so doing we also had to heat-treat our product, which damages the taste. So we’re switching to cold-press instead. This means we have to use plastic bottles, but the taste is far superior. Our bottles are fully recyclable, and we encourage you to recycle them after use.
What is cold-press and High Pressure Processing (HPP)?
Cold-press means squishing the fruits in to juices and purees at temperatures below 4°C, keeping the products 100% fresh. HPP involves using very high pressures to kill any bacteria and pathogens, ensuring the smoothies are safe to drink.
Is açaí a superfruit?
Maybe. It has a variety of health benefits, but a superfruit is not very well-defined in the scientific literature. So instead we’d prefer to shout about the benefits that are well-defined – such as sustainability.
If everybody buys açaí, wouldn’t that risk damage to the rainforest?
This is unlikely – the region is ten times the size of England and largely unexplored. We are nevertheless working with suppliers to monitor this.